Recently had the chance to work with Emotion Studios on a promotional video for what is purported to be the first on-demand, customized book. The book is a photo memoir of the Obama Campaign. What's unique about it is the ability to customize it by having it printed with some of your own photos and captions in it.
The video has been getting great press. Here's an article in USA Today. And a link to the video on ABC News and on MSNBC. Here's a link to the book's site. You can also order it on Amazon if you're so inclined.
The trick to the video was coming up with a simple, elegant visual concept that could capture the essence of what makes the book unique without belaboring it. And, of course, a concept that could be executed for no money and less time.
