A brand-new video for Cisco. This one came with impossibly high expectations. Be as good as a million dollar spot the client had fallen in love with. But with a good idea and good execution, it comes darn close.
Produced by Molly McEvoy for Camp Creative. Directed by Dave Mackie. Written by Richard Smith
Showing posts with label CiscoSystems. Show all posts
Showing posts with label CiscoSystems. Show all posts
Cisco DMS
John Chambers has said video is the future, and Cisco is putting its money where its mouth is. This video showcases the power of Cisco's Digital Media Suite and how companies might put it to use. Watch out Final Cut Pro! Video editing is moving to the cloud.
Produced by George Young for Camp Creative. Directed by Dave Mackie. Written by Richard Smith
Cisco "Scorpion II" - 1 of 3
The problem with making one really successful video for not a lot of money is that suddenly everyone wants more. This video, which comes in three parts, is proof. This is the sequel to the wildly popular (within Cisco) Scorpion File video I did the year before.
Cisco "Scorpion II" - 2 of 3
The problem with making one really successful video for not a lot of money is that suddenly everyone wants more. This video, which comes in three parts, is proof. This is the sequel to the wildly popular (within Cisco) Scorpion File video I did the year before.
Cisco "Scorpion II" - 3 of 3
The problem with making one really successful video for not a lot of money is that suddenly everyone wants more. This video, which comes in three parts, is proof. This is the sequel to the wildly popular (within Cisco) Scorpion File video I did the year before.
Cisco HD Interop
Cisco HD Interoperability
I can't believe how well this one turned out. This is what I was hoping for when I wrote it, but things rarely turn out that way. Kudos to Dave Mackie, director, for making this as interesting as it is.
Produced by Catherine Hunter for Camp Creative. Directed by Dave Mackie. Written by Richard Smith
I can't believe how well this one turned out. This is what I was hoping for when I wrote it, but things rarely turn out that way. Kudos to Dave Mackie, director, for making this as interesting as it is.
Produced by Catherine Hunter for Camp Creative. Directed by Dave Mackie. Written by Richard Smith
Cisco Telepresence - Smoothie King
Telepresence is Cisco's hyper realistic video conferencing technology. It's almost like being there. The question is: is that a good thing? These web vignettes find out.
Produced by Catherine Hunter for Camp Creative. Directed by Dave Mackie.Written by Richard Smith
Here's the script
Produced by Catherine Hunter for Camp Creative. Directed by Dave Mackie.Written by Richard Smith
Here's the script
Cisco "The Scorpion File"
This was the most complicated script I think I've ever written. Coming up with a scenario that could show 20 different Cisco technologies in action and still be interesting was hard enough. Keeping it interesting, keeping it logical while the products themselves kept being swapped took another year off my life. Oh and, the budget got halved twice, and it had to be shot in two days. Nice work Randy & Laura.
Produced by Laura Marks for Camp Creative. Directed by Randy Field. Written by Richard Smith
Produced by Laura Marks for Camp Creative. Directed by Randy Field. Written by Richard Smith
Cisco Partner Summit
The Cisco Partner Summit in San Diego was the beginning of Cisco's official push into video. The client wanted something that really reflect the leadership role Cisco was taking. For me this was one of the most successful and rewarding shows ever. I got to do everything from sell the concept to choreograph the opening to outline the presentations to direct the video.
Concept
We pitched several great concepts. The theme we settled on was "EDGE" Here is the winning creative.
Assymetric Set Design
The set design was based on creating a dynamic, asymmetrical space that would capture the audiences attention, and suprrise them with giant, movable elements.
VJ Walk In
This event was Keith Goodwin's debut before the community, and it was important that it be dramatic. We set the stage with a cutting edge light show VJ experience for walk in. Here's the creative brief. And here are a few photos
Opening Experience
For the opening we worked with national champion Riverside CC drum corps to create a powerful percussive experience that captured the energy of Cisco's strategy, and culminated a dramatic reveal of Keith Goodwin as one of the drummers. Here's the breakdown. And here are some photos.
Keynote
Keith's keynote needed to be a good one. We worked closely with him to hone his message, and then supported him with a cutting edge holographic touch screen display
Day Two Opener
Second day openers usually get the short end of the stick, but this video, directed by me, designed by Jason Perkins, is maybe the coolest thing off the whole show. It's an endless fractal-inspired zoom in.
Awards Night
There was an awards night, of course, which I had to script, and many breakouts, all of which were designed with the theme graphics.
Close
The event closed with John Chambers doing what only an ex minister can do, rev up the crowd
Special thanks to the team at InVision. Gianna VIllegas, Des Moncton, Aaron Hiester, Spencer Jarret and of course, Rod & Drew for making it happen.
Concept
We pitched several great concepts. The theme we settled on was "EDGE" Here is the winning creative.
Assymetric Set Design
The set design was based on creating a dynamic, asymmetrical space that would capture the audiences attention, and suprrise them with giant, movable elements.
VJ Walk In
This event was Keith Goodwin's debut before the community, and it was important that it be dramatic. We set the stage with a cutting edge light show VJ experience for walk in. Here's the creative brief. And here are a few photos
Opening Experience
For the opening we worked with national champion Riverside CC drum corps to create a powerful percussive experience that captured the energy of Cisco's strategy, and culminated a dramatic reveal of Keith Goodwin as one of the drummers. Here's the breakdown. And here are some photos.
Keynote
Keith's keynote needed to be a good one. We worked closely with him to hone his message, and then supported him with a cutting edge holographic touch screen display
Day Two Opener
Second day openers usually get the short end of the stick, but this video, directed by me, designed by Jason Perkins, is maybe the coolest thing off the whole show. It's an endless fractal-inspired zoom in.
Awards Night
There was an awards night, of course, which I had to script, and many breakouts, all of which were designed with the theme graphics.
Close
The event closed with John Chambers doing what only an ex minister can do, rev up the crowd
Special thanks to the team at InVision. Gianna VIllegas, Des Moncton, Aaron Hiester, Spencer Jarret and of course, Rod & Drew for making it happen.
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